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Geemo Magnetic Building Toy

Geemo is a bendy magnetic building toy. Designer Cas Holman created it.

Updated . Edited by: Ilyass Ben Hakim.

Where to buy

The designer's site points buyers to the Rigamajig shop. Museum shops, such as the Walker Art Center, have also stocked it.

Professional insight

Design toy buyers treat Geemo as a small-batch item. They confirm it is the Cas Holman original.

  • Count pieces: a standard set holds five.
  • Each piece should have three flexible magnetic arms.
  • Unmarked magnet tips are by design, not missing paint.
  • Secondhand sets need every magnet tip still firmly attached.

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Geemo design facts

Designer
Cas Holman
Created during an MFA at Cranbrook.
Launched
2007
At the MoMA Design Store, New York.
Set size
5 pieces
Sold as Geemanisms.

How to use it

  • Touch arm tips together to find which pairs attract.
  • Repelling pairs push apart, which is part of the play.
  • Hang chains from a steel surface for mobiles.
  • Mix in tin or steel objects to extend builds.

Care

  • Wipe pieces with a damp cloth; do not soak.
  • Keep them away from phones and bank cards.
  • Store the set together in its box.

Common questions

Is Geemo the same as Gemo dolls?
No. Gemo dolls are a separate product with a similar name.
Can I buy single pieces?
Sets of five are the usual format. Single pieces turn up secondhand.
Who else makes Cas Holman toys?
Her studio also designed Rigamajig, a large building kit.