Rihanna Makeup (Fenty Beauty)

Rihanna's makeup brand is Fenty Beauty. Buy it from authorized beauty retailers.

Updated Oct 31, 2026. Edited by: Ilyass Ben Hakim.

Where to buy

Fenty Beauty sells on its own site and at Sephora. Ulta and some department stores have also been named as stockists. Check the brand's store locator for your area.

Professional insight

Beauty counter staff match foundation shade and undertone first. Finish comes second.

Fenty foundation shades use a number plus undertone letter.
Swatch on the jawline in daylight, not the wrist.
Marketplace sellers below retail often mean old or fake stock.
Check the batch code matches the box and tube.

Check the label

Fenty Beauty by Rihanna branding spelled correctly.
Exact product name and shade number, for example Pro Filt'r 330.
Batch code printed on both the box and the product.
Open jar symbol showing Fenty's shelf life after opening.
Net weight or volume in grams, ml or fl oz.
Fenty ingredient list printed on the carton.
Sealed packaging with no signs of use.

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Rihanna makeup brand facts

Founder: Rihanna
Launched: September 2017
Parent: Kendo Brands (LVMH)

Popular models

Well known Fenty Beauty lines
Line	Type	What to match
Pro Filt'r Soft Matte	Liquid foundation	Shade and undertone
Gloss Bomb	Lip gloss	Shade name
Killawatt	Highlighter	Single or duo
Match Stix	Contour and concealer stick	Shade and finish
Eaze Drop	Skin tint	Shade number

Red flags

Shade names or numbers that Fenty never made.
Blurry print, crooked logos or misspelled text.
Strong chemical smell or odd texture.
Bulk lots of unsealed testers.
No return policy from the seller.

Storage

Keep makeup closed, cool and out of direct sun. Toss anything that smells off, separates or is past its shelf life.

Common questions

Is Fenty Beauty the same as Fenty Skin?: No. Fenty Skin is a separate skincare line from the same founder.
Does Fenty Beauty sell on Amazon?: Third party sellers list it. Check the seller carefully before buying.
Can I return an opened shade?: It depends on the retailer. Read the return policy first.
Is Savage X Fenty makeup?: No. Savage X Fenty is a lingerie brand.