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ViX Swimwear by Paula Hermanny

ViX is a luxury swim label with Brazilian roots. Here is where to shop it.

Updated Oct 29, 2026. Edited by: Ilyass Ben Hakim.

Where to buy

Shopbop, Revolve and SwimOutlet have carried ViX. ViX also runs boutiques, including one in Coral Gables, Florida.

Professional insight

Resort buyers check the bottom cut first with ViX. Brazilian styles give less coverage than US cuts.

Match top and bottom from the same print name.
Brazilian cut bottoms run cheekier than full coverage.
Check whether tops have removable cups.
Prints change each season, so buy sets together.

Check the label

ViX Paula Hermanny brand label sewn inside.
Size printed on the tag: XS to XL or cup based.
Fabric content, often polyamide and elastane.
Print or collection name on the hang tag.
Bottom style: Brazilian, full or high waist.
Care label with hand wash instructions.
Hygiene liner still in place on new bottoms.

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ViX brand facts

Designer: Paula Hermanny
Name origin: Vitoria, Brazil
First collection: 1998, Brazilian cut bikinis

The range now adds cover ups, dresses, skirts and accessories.

Sizing

Use the size chart on the seller's product page.
Measure bust, waist and hips before ordering.
Size up in bottoms if you want more coverage.
Check return rules, since swimwear returns are strict.

Red flags

ViX sets priced far under other luxury swim sellers.
Missing brand label or misspelled hang tags.
Stock photos only, with no real item pictures.
Sellers who refuse returns on new items.

Care

1Rinse in cool fresh water after salt or chlorine.
2Hand wash with a mild soap.
3Press out water, do not wring.
4Dry flat in the shade.

Common questions

Is ViX a Brazilian brand?: It began in Brazil and now operates from the US.
Are pieces sold separately?: Usually yes. Tops and bottoms are often listed apart.
Is secondhand ViX worth it?: It can be. Check tags, photos and hygiene liners first.