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ZAG Bijoux Jewellery in the UK

ZAG Bijoux is a Paris brand of steel jewellery. UK gift shops and online sellers carry it.

Updated Oct 28, 2026. Edited by: Ilyass Ben Hakim.

Where to buy

UK trade fairs like Top Drawer and The Jewellery Show list ZAG. Independent boutiques and gift shops buy from there.

Ask a local boutique if it stocks ZAG. The brand shop may deliver too.

Professional insight

Boutique buyers judge steel jewellery by steel grade, gold finish and clasps.

Look for 316L stainless steel on the tag.
Gold tone pieces are plated steel, not solid gold.
Check that chain length is adjustable with an extender.
Order from the EU may add UK import charges.

Check the label

ZAG Bijoux branding on the tag, card or pouch.
316L stainless steel named as the base metal.
Finish: gold tone or silver tone steel.
Stone type, if the piece has one.
Chain or ring size in centimetres or EU size.
Return window and who pays UK duties.

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Types

Necklaces

Fine chains, pendants and layered styles.

Bracelets

Bangles, chain bracelets and cuffs.

Rings

Stacking bands and stone set rings.

Earrings and ear cuffs

Hoops, studs and cuffs that need no piercing.

Care

Rinse in clean water after the sea, pool or shower.
Keep away from perfume, creams, bleach and dish soap.
Polish with a soft cloth or chamois.
Store each piece in its pouch, out of sunlight.
Close clasps outside the pouch to stop tangles.

Red flags

Pieces described as solid gold at steel prices.
No brand tag, card or pouch on a new item.
Stock photos only on resale listings.
Base metal not stated at all.

Common questions

Is ZAG jewellery hypoallergenic?: The brand uses 316L stainless steel and calls it hypoallergenic. Very sensitive skin can still react.
Will it tarnish?: Steel does not rust. Gold tone plating can wear with daily friction.
Where is ZAG from?: Michelle Zhang and her brother Herve founded it in Paris in 2009.